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As the sports, entertainment, and hospitality industries grow more global and experience-driven, organizations need professionals who can lead teams and create exceptional experiences. The ³Ô¹ÏÍø MBA with a Concentration in Sports, Entertainment & Hospitality equips you with industry-specific expertise, operational insight, and leadership skills — preparing you to manage events, elevate guest experiences, and make strategic decisions that drive organizational success.
Credit Hours: 39 Total Credit Hours / 18 ClassesDelivery Options: Online or on campus in Irving, TexasProgram Format: Flexible evening and online classes for working professionalsAccreditation: AACSB-accredited ³Ô¹ÏÍøallas College of BusinessTypical Duration: 2–3 years (depending on schedule and course load)
Behind every unforgettable event, thrilling game, and luxury experience is a team of professionals who understand how to deliver excellence. An MBA with a concentration in Sports, Entertainment & Hospitality prepares you to lead in dynamic, fast-paced industries where business, creativity, and customer experience come together.
At the ³Ô¹ÏÍø, students in this concentration gain skills in event planning, sponsorship and brand management, guest services, operations, and strategic leadership. The curriculum is rooted in real-world application and ethical decision-making, preparing graduates to thrive in high-energy environments.
39 Total Credit Hours / 18 Classes
BUAD 5F70 Cornerstone*ACCT/FINA 6310 Financial Intelligence.BUAD 6310 Quantitative Reasoning for Decision-Making.MANA 7310 High Performance Work Teams.LDRS 6310 Leading Innovation and Organizational Change.MANA 7330 Integrated Business Operations. MANA 7340 Integrated Business Strategy.
*BUAD 5F70. Required for all international and probationary students, including conditional and qualifying admission statuses.
Select one (1) course from the following:
CYBS 6345 Securing the Digital World.BANA 7320 Data Visualization and Storytelling.BANA 7355 AI for Business. BANA 7380 Advanced Spreadsheet Modeling and Dashboards.
MARK 6340 Contemporary Issues in Sports, Entertainment and Hospitality. MARK 7341 Venue Management and Hospitality Select one (1) course from the following: MARK 6321 Professional Sales and Negotiation MARK 6322 Branding and Sponsorships MARK 6337 Digital Marketing.
Joining the ³Ô¹ÏÍø MBA program is simple—no GMAT or GRE required. With multiple start dates throughout the year and flexible formats to fit your schedule, applying is the first step toward advancing your career with a values-driven, AACSB-accredited education. Whether online, on-campus, or hybrid, your MBA journey starts here.
Students gain both strategic and operational skills, including:
The ³Ô¹ÏÍøallas College of Business is and nationally recognized for its focus on practical, ethical, and globally minded business education. Our MBA program emphasizes values-driven leadership and provides the flexibility, rigor, and support working professionals need to succeed.
