The Core is an opportunity to inquire into the fundamental aspects of being and our relationship with God, nature and our fellow human beings.
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Behind every unforgettable event, thrilling game, and luxury experience is a team of professionals who understand how to deliver excellence. An MBA with a concentration in Sports, Entertainment & Hospitality prepares you to lead in dynamic, fast-paced industries where business, creativity, and customer experience come together.
At the ³Ô¹ÏÍø, students in this concentration gain skills in event planning, sponsorship and brand management, guest services, operations, and strategic leadership. The curriculum is rooted in real-world application and ethical decision-making, preparing graduates to thrive in high-energy environments.
Leads promotional campaigns, brand partnerships, and fan engagement strategies for sports teams, athletes, or organizations.
Plans and executes live events, including sporting events, concerts, corporate gatherings, or hospitality experiences, coordinating logistics, vendors, and guest experiences.
Oversees day-to-day operations in hotels, resorts, or entertainment venues, ensuring exceptional guest service, efficiency, and profitability.
Manages brand relationships, sponsorship activations, and cross-promotional efforts within sports and entertainment properties.
Leads operations, staffing, and maintenance for stadiums, arenas, or entertainment complexes, ensuring events run smoothly and safely.
The Master of Business Administration (MBA) program combines business literacy, virtue-based ethics, liberal arts, and social science to create leaders who can navigate the complexities of modern business with integrity and purpose. Through a combination of a unique integrated approach to the common body of business knowledge, practical applications, and innovative electives, students gain a comprehensive understanding of the business environment while cultivating the ability to lead and drive change across diverse industries.
One of the prime advantages of the Satish & Yasmin Gupta College of Business at the ³Ô¹ÏÍø is quality education created for the working professional. The Satish & Yasmin Gupta College of Business uses a trimester system, with fall, spring, and summer terms to allow for accelerated time to completion. Classes are offered in an evening format at our Irving campus or online.
For international students, it is a distinct advantage to attend classes with current working professionals in the field where they aspire to work. Upon graduation, students may apply for the 12-month Optional Practical Training (OPT).
39 Total Credit Hours / 18 Classes.
BUAD 5F70 Cornerstone*ACCT/FINA 6310 Financial Intelligence.BUAD 6310 Quantitative Reasoning for Decision-Making.MANA 7310 High Performance Work Teams.LDRS 6310 Leading Innovation and Organizational Change.MANA 7330 Integrated Business Operations. MANA 7340 Integrated Business Strategy.
MARK 6340 Contemporary Issues in Sports, Entertainment and Hospitality.MARK 7341 Venue Management and Hospitality:
MARK 6321 Professional Sales and Negotiation.MARK 6322 Branding and Sponsorships.MARK 6337 Digital Marketing.