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Sports, Entertainment & Hospitality Concentration

Sports, Entertainment & Hospitality Concentration

What Can You Do with an MBA in Sports, Entertainment & Hospitality?

Behind every unforgettable event, thrilling game, and luxury experience is a team of professionals who understand how to deliver excellence. An MBA with a concentration in Sports, Entertainment & Hospitality prepares you to lead in dynamic, fast-paced industries where business, creativity, and customer experience come together.

At the ³Ô¹ÏÍø, students in this concentration gain skills in event planning, sponsorship and brand management, guest services, operations, and strategic leadership. The curriculum is rooted in real-world application and ethical decision-making, preparing graduates to thrive in high-energy environments.

Career Paths to Consider:

Sports Marketing Manager

Leads promotional campaigns, brand partnerships, and fan engagement strategies for sports teams, athletes, or organizations.

Event Manager

Plans and executes live events, including sporting events, concerts, corporate gatherings, or hospitality experiences, coordinating logistics, vendors, and guest experiences.

Hospitality Operations Manager

Oversees day-to-day operations in hotels, resorts, or entertainment venues, ensuring exceptional guest service, efficiency, and profitability.

Sponsorship & Partnerships Coordinator

Manages brand relationships, sponsorship activations, and cross-promotional efforts within sports and entertainment properties.

Venue or Facility Manager

Leads operations, staffing, and maintenance for stadiums, arenas, or entertainment complexes, ensuring events run smoothly and safely.

 

Quality education for the working professional

One of the prime advantages of the Satish & Yasmin Gupta College of Business at the ³Ô¹ÏÍø is quality education created for the working professional. The Satish & Yasmin Gupta College of Business uses a trimester system, with fall, spring, and summer terms to allow for accelerated time to completion. Classes are offered in an evening format at our Irving campus or online. 

For international students, it is a distinct advantage to attend classes with current working professionals in the field where they aspire to work. Upon graduation, students may apply for the 12-month Optional Practical Training (OPT).

Ready to Start?

MBA Degree Requirements

39 Total Credit Hours / 18 Classes.

(Required for All Graduate Business Programs)
MANA 6V50 The Virtuous Leader. 
MANA 6V51 Business and the Common Good. 
BUAD 6320 The Effective Communicator.

BUAD 5F70 Cornerstone*
ACCT/FINA 6310 Financial Intelligence.
BUAD 6310 Quantitative Reasoning for Decision-Making.
MANA 7310 High Performance Work Teams.
LDRS 6310 Leading Innovation and Organizational Change.
MANA 7330 Integrated Business Operations. 
MANA 7340 Integrated Business Strategy.

*BUAD 5F70. Required for all international and probationary students, including conditional and qualifying admission statuses.
BUAD 6101 Leading Yourself. (Semester 1)
BUAD 6102 Enhancing Interpersonal Effectiveness. (Semester 2)
BUAD 6103 Career Advancement. (Semester 3)
Select one (1) course from the following:

CYBS 6345 
Securing the Digital World.
BANA 7320 
Data Visualization and Storytelling.
BANA 7355 
AI for Business. 
BANA 7380 
Advanced Spreadsheet Modeling and Dashboards.

MARK 6340  Contemporary Issues in Sports, Entertainment and Hospitality.
MARK 7341  Venue Management and Hospitality:

Select one (1) course from the following:

MARK 6321  Professional Sales and Negotiation.
MARK 6322  Branding and Sponsorships.
MARK 6337  Digital Marketing.