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Marketing, MBA

Master the art and science of connecting with consumers in a dynamic, digital world. This MBA concentration strengthens your skills in brand strategy, market research, and campaign execution. Be prepared to lead marketing teams with creativity and analytics in harmony.

What Can You Do with an MBA in Marketing?

Marketing today is more than just advertising, it's about understanding people, telling compelling stories, and driving strategy through data and creativity. An MBA with a concentration in Marketing prepares you to lead campaigns, build brands, and make data-informed decisions that deliver measurable results.

At the ³Ô¹ÏÍø, students in the Marketing concentration gain hands-on experience in digital strategy, consumer behavior, branding, market research, and analytics. With Leadership and ethical decision-making training, graduates are ready to thrive in agency and corporate environments.

Marketing Career Paths to Consider:

Marketing Manager

Marketing Managers lead strategy, campaigns, and teams to promote products or services. They oversee content, budgets, and performance metrics.

Digital Marketing Strategist

These professionals manage online presence, including SEO, paid media, email marketing, and social platforms, using data to drive engagement and ROI.

Brand Manager

Brand Managers shape how consumers perceive a product or company. They lead positioning, messaging, and creative execution across channels.

Market Research Analyst

These analysts collect and interpret data to understand consumer behavior, forecast trends, and guide business decisions.

Content Marketing Manager

Responsible for creating and managing content strategies, blogs, video, social media, and more, that attract and convert audiences.

 

Quality education for the working professional

One of the prime advantages of the Satish & Yasmin Gupta College of Business at the ³Ô¹ÏÍø is quality education created for the working professional. The Satish & Yasmin Gupta College of Business uses a trimester system, with fall, spring, and summer terms to allow for accelerated time to completion. Classes are offered in an evening format at our Irving campus or online. 

For international students, it is a distinct advantage to attend classes with current working professionals in the field where they aspire to work. Upon graduation, students may apply for the 12-month Optional Practical Training (OPT).

Ready to Start?

MBA Degree Requirements

39 Total Credit Hours / 18 Classes.

(Required for All Graduate Business Programs)
MANA 6V50 The Virtuous Leader. 
MANA 6V51 Business and the Common Good. 
BUAD 6320 The Effective Communicator.

BUAD 5F70 Cornerstone*
ACCT/FINA 6310 Financial Intelligence.
BUAD 6310 Quantitative Reasoning for Decision-Making.
MANA 7310 High Performance Work Teams.
LDRS 6310 Leading Innovation and Organizational Change.
MANA 7330 Integrated Business Operations. 
MANA 7340 Integrated Business Strategy.

*BUAD 5F70. Required for all international and probationary students, including conditional and qualifying admission statuses.
BUAD 6101 Leading Yourself. (Semester 1)
BUAD 6102 Enhancing Interpersonal Effectiveness. (Semester 2)
BUAD 6103 Career Advancement. (Semester 3)
Select one (1) course from the following:

CYBS 6345 
Securing the Digital World.
BANA 7320 
Data Visualization and Storytelling.
BANA 7355 
AI for Business. 
BANA 7380 
Advanced Spreadsheet Modeling and Dashboards.

MARK 7327  Digital Marketing.
MARK 6321  Professional Selling and Negotiation.
MARK 7322  Branding and Sponsorship.

 

Related Programs

Students laughing at computers

Accounting

Two men in suits smiling

Cybersecurity

College of Business Faculty

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Enoch Kusi Asare, DBA, CPA

Associate Professor of Accounting, Director of Accounting Programs

Phone: (972) 721-5230

Email: ekasare@udallas.edu

Office: SB Hall #213

Office Hours: By Appointment

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Biodun Awojobi, PhD, CISSP

Adjunct Professor of Cybersecurity

Email: aawojobi1@udallas.edu

Office Hours: By Appointment

Jennifer Bannister

Jennifer Bannister, PhD

Assistant Professor of Accounting

Phone: (972) 721-4107

Email: jbannister@udallas.edu

Office: SB Hall #214

Office Hours: By Appointment

Greg Bell, PhD

Greg Bell, PhD

Senior Associate Dean and Professor of Management, Gupta College of Business

Phone: (972) 721-5167

Email: gbell@udallas.edu

Office: SB Hall #203

Office Hours: By Appointment

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Sandra Blanke, PhD, CISSP

Associate Professor of Cybersecurity

Phone: (972) 721-5189

Email: sblanke@udallas.edu

Office: SB Hall #212

Office Hours: By Appointment

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Joshua Briones, MBA

Adjunct Instructor of Management, Gupta College of Business

Email: jbriones@udallas.edu

Office Hours: By Appointment

David Bulkeley, MBA

David Bulkeley, CPA, MBA

Adjunct Instructor of Accounting, Finance, and Academic Tutor of Finance

Email: dbulkeley@udallas.edu

Office Hours: By Appointment

Sheri Collier

Sheri Collier, MBA

Assistant Dean of Graduate Enrollment and Student Services, Gupta College of Business

Email: sdcollier@udallas.edu

Office Hours: By Appointment

Kim Cook

Kim Cook, Ed.D., MBA

Adjunct Professor, Gupta College of Business

Email: kcook_adj@udallas.edu

Office Hours: By Appointment

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Matthew B Davis

Adjunct Professor of Cybersecurity

Ben Dilla

Ben Dilla, PhD

Affiliate Assistant Professor of Management

Phone: (972) 721-5171

Email: bdilla@udallas.edu

Office: SB Hall #238

Office Hours: By Appointment

Julia Fulmore

Julia Fulmore, PhD

Associate Dean of Faculty Affairs and Curriculum Development, Associate Professor of Management, Gupta College of Business

Phone: (972) 721-4099

Email: jfulmore@udallas.edu

Office: SB Hall #211

Office Hours: By Appointment

Lyn Pavel

Catalin Gabriel (Lyn) Pavel, DBA

Adjunct Professor of Management, Gupta College of Business

Email: cgpavel@udallas.edu

Office Hours: M 11:00 a.m. - 12 p.m. or by Appointment

Jenny Gu, PhD

Jenny Gu, PhD

Associate Professor of Finance, Gupta College of Business

Phone: (972) 721-5068

Email: jgu@udallas.edu

Office: SB Hall #204

Office Hours: By Appointment

Beth Houran

Beth M Houran, DBA

Adjunct Faculty, Gupta College of Business

Email: ahouran_adj@udallas.edu

Office Hours: By Appointment

Alex Ivaschenko

Alex Ivaschenko

Adjunct Instructor of Business, Gupta College of Business

Email: aivaschenko_adj@udallas.edu

Office Hours: By Appointment

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Cara Jacocks, PhD

Affiliate Instructor of Business Communications, Gupta College of Business

Phone: (972) 721-5256

Email: cjacocks@udallas.edu

Office: SB Hall #234

Office Hours: TR 10:00 - 11:00 a.m. or by Appointment

Michael Kuban

Michael Kuban, MEd, MBA, PMP

Adjunct Instructor of Technology Management, Gupta College of Business

Email: mkuban@udallas.edu

Office Hours: By Appointment

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Brett Landry, PhD, CISSP

Professor of Cybersecurity, Gupta College of Business

Phone: (972) 721-4067

Email: blandry@udallas.edu

Office: SB Hall #219

Office Hours: By Appointment

Rich Miller, DBA

Rich Miller, DBA

Associate Professor of Operations Management, Gupta College of Business

Phone: (972) 721-5377

Email: rmiller@udallas.edu

Office: SB Hall #208

Office Hours: By Appointment